Privacy Policy

Effective Date

This Privacy Policy is effective as of [EFFECTIVE DATE PLACEHOLDER] and applies to [LEGAL ENTITY NAME] ("11:11 Labz," "we," "us," or "our") and our website located at [WEBSITE URL PLACEHOLDER].

Scope

This policy describes how we collect, use, disclose, and protect personal information about visitors and customers of our website. It does not apply to third-party websites or services we do not control.

Information We Collect

We collect the following categories of information:

• Identifiers and contact information — such as name, billing and shipping address, email address, and phone number you provide when creating an account or placing an order.
• Order and transaction information — products purchased, order history, and amounts. Payment-card details are processed by our third-party payment processor; we do not store full payment-card numbers.
• Account credentials — username and a securely stored password.
• Commercial information — records of products considered or purchased.
• Internet and device activity — IP address, browser type, device identifiers, pages viewed, referring URLs, and interactions with our site, collected automatically through cookies and similar technologies.
• Communications — information you provide when you contact customer support or respond to surveys or emails.
• Eligibility information — information used to confirm you meet our age and research-use eligibility requirements.

We do not knowingly collect personal information from anyone under 21 years of age. We do not seek to collect sensitive personal information beyond what is necessary to process orders and operate our business.

How We Use Information

We use personal information to:

• Process, fulfill, and ship orders, and provide order confirmations and support;
• Create and manage your account and verify eligibility;
• Detect, prevent, and respond to fraud, misuse, security incidents, and prohibited uses;
• Operate, maintain, analyze, and improve our website and services;
• Communicate with you about your orders and, where permitted, about products and promotions (you may opt out of marketing messages); and
• Comply with legal obligations and enforce our Terms and policies.

Cookies and Analytics

We use cookies, pixels, and similar technologies to operate the site, remember your preferences, maintain your cart and session, measure traffic, and understand how visitors use the site. We may use third-party analytics providers (for example, [ANALYTICS PROVIDER PLACEHOLDER]) that set their own cookies and process usage data on our behalf.

You can control cookies through your browser settings and, where offered, through our cookie-preferences tool. Some features of the site may not function properly if you disable certain cookies. Depending on your jurisdiction, our handling of certain analytics or advertising cookies may constitute a "sale" or "sharing" of personal information; see the section below on your rights and the "Do Not Sell or Share My Personal Information" option.

How We Share Information

We may share personal information with:

• Service providers that perform functions on our behalf, such as payment processing, order fulfillment and shipping (for example, FedEx), hosting, analytics, email, and customer support, under contracts that limit their use of the information;
• Legal and safety recipients, when we believe disclosure is necessary to comply with law, respond to lawful requests, enforce our Terms, or protect the rights, property, or safety of 11:11 Labz, our customers, or others; and
• Business-transfer recipients, in connection with a merger, acquisition, financing, or sale of assets.

We do not sell personal information for money. Some uses of cookies and analytics may qualify as "selling" or "sharing" under certain state laws, and we honor opt-out requests as described below.

Data Retention and Security

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to meet legal, accounting, tax, and recordkeeping obligations, and then dispose of it. We use reasonable administrative, technical, and physical safeguards designed to protect personal information; however, no method of transmission or storage is completely secure.

Your Privacy Choices

You may:

• Update your account information or close your account by contacting us;
• Opt out of marketing emails using the unsubscribe link or by contacting us; and
• Manage cookies through your browser or our cookie-preferences tool.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, provides you the following rights, subject to certain exceptions:

• Right to know / access — to request the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collecting it, and the categories of third parties with whom we share it.
• Right to delete — to request deletion of personal information we collected from you.
• Right to correct — to request correction of inaccurate personal information.
• Right to opt out of sale or sharing — to direct us not to "sell" or "share" your personal information, as those terms are defined under the CCPA/CPRA.
• Right to limit use of sensitive personal information — to the extent we use any sensitive personal information for purposes beyond those permitted.
• Right to non-discrimination — we will not discriminate against you for exercising your rights.

Categories disclosed. In the preceding 12 months, we may have collected the categories of personal information described in the "Information We Collect" section and disclosed certain categories to service providers for business purposes as described in "How We Share Information."

Do Not Sell or Share My Personal Information

We do not sell your personal information for money. However, our use of certain cookies and analytics or advertising technologies may be considered a "sale" or "sharing" under the CCPA/CPRA. To opt out, you may:

• Use our "Do Not Sell or Share My Personal Information" link at [DO-NOT-SELL LINK / MECHANISM PLACEHOLDER];
• Adjust your preferences in our cookie-preferences tool; or
• Enable a recognized opt-out preference signal (such as Global Privacy Control), which we will honor as a valid opt-out request to the extent required by law.

How to Exercise Your Rights

To submit a request, contact us at [PRIVACY EMAIL PLACEHOLDER] or [LEGAL ENTITY NAME], [MAILING ADDRESS]. We will verify your request as required by law before responding, and we may need to confirm your identity. You may use an authorized agent to submit a request on your behalf, subject to verification. We will respond within the timeframes required by applicable law.

Other State Privacy Rights

Residents of certain other U.S. states may have similar rights to access, correct, delete, or opt out of certain processing of their personal information. To exercise any such rights, contact us using the information above, and we will respond as required by applicable law.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated effective date, and where required, we will provide additional notice.

Contact

For privacy questions or requests, contact [PRIVACY EMAIL PLACEHOLDER] or [LEGAL ENTITY NAME], [MAILING ADDRESS].

---

*This page is placeholder informational content for a demonstration store and does not constitute legal advice. Qualified legal counsel must review and approve all privacy language, including CCPA/CPRA disclosures and opt-out mechanisms, before publication.*